Expected outcomes
- A more discoverable catalog
- Context-aware product recommendations
- Controlled onsite personalization
Reduce zero-result searches, surface relevant products at decision time and publish experiences that match page context.
Connect search and behavior signals.
Surface zero-result and discovery problems.
Configure search rules and recommendation placements in a controlled way.
Publish onsite experiences for the relevant segment/context.
Track search success, clicks, add-to-cart and revenue contribution.
It depends on rule type. A normal boost reorders existing results; zero-result rescue must be validated separately.
Impressions, clicks, add-to-cart and attributable purchase signals are tracked separately.