Unified profile
See identity, consent, behavior, cart activity and order history on the same customer record.
All products
Understand your audience
Turn fragmented signals into customer profiles ready for action.
Bring visits, product interactions, cart activity and orders into one profile. Use dynamic segments, controlled static audiences and RFM to understand each customer’s current value.
Sanitized product preview
High-value customersDemo profile conditions
Last order < 30 days
RFM · Champions
Marketing consent eligible
Customer Intelligence
Core capabilities
Dynamic segments
Build audiences that update from events, spend, order count, recent activity and profile fields.
Static audiences
Manage stable lists with controlled manual membership for specific operational needs.
RFM and audience health
Separate loyal, at-risk and high-potential groups through recency, frequency and monetary value scores.
Customer Intelligence
How it works
- 01
Unifies signals
Collects customer, behavior and order streams into one profile.
- 02
Calculates value
Applies rules and RFM indicators to current data.
- 03
Activates the audience
Connects the segment to journeys, campaigns and onsite experiences.
Operational fit
Use cases
Exclusive experiences for high-value customers
Winning back customers with rising churn risk
Channel targeting based on consent and behavior
Platform
Related products to evaluate
Customer Intelligence