A product view, a cart, an order. Bring scattered signals into one profile, understand your customers and make their next experience more relevant.
Profiles, segments and RFM. One customer context.
Every signal adds to the story.
Identity, interests, orders and communication consent in a customer view your teams can use together.
Follow product interactions, carts and orders in one customer record. See identity and consent in the same context to decide who to connect with and how.
Customer viewViewed the ceramic collection
Cream ceramic mug
Order signal added to the profile
Combine spend, order count, recent activity and profile fields to create dynamic segments. Manage static lists with manual membership for specific operations.
Audiences evaluated using customer activity and your defined conditions.
Fixed lists with membership that your team manages directly.
Segment membership does not override communication consent.
Read recency, frequency and monetary value together. Identify loyal customers, those with potential and those who may need a reason to return.
Customers who purchased recently, return frequently and contribute high value.
Show new collections that match their interests.
Customers who engaged recently and offer potential for a growing relationship.
Continue discovery with relevant products after the first purchase.
Customers who purchased in the past but have been less active recently.
Plan a return journey based on past interests through a consented channel.
Scores and scenarios are illustrative. Actual results are calculated from your account’s customer data.
Connect customer context to journeys, communications and product recommendations. Plan the scope and connections of related products around your team’s needs.
Collects customer, behavior and order streams into one profile.
Applies rules and RFM indicators to current data.
Connects the segment to journeys, campaigns and onsite experiences.
Dynamic segments are evaluated from customer data using your defined conditions. With static lists, your team manages membership manually and directly.
RFM combines recency, frequency and monetary value to help you understand customer groups. The examples on this page are not real customer records or performance results.
No. Segment membership is not communication consent. Messaging workflows remain subject to the relevant channel’s consent and suppression checks.
Tell us about your data and goals. We’ll show how customer intelligence can work for your business.
